Not so subliminal message?

So we were watching t.v. last night when L noticed that there was an interesting statement in the closed captioning (we have to turn it on so when J is being loud, we can still know what is going on). Here is what we saw.(Please pardon Little Kitty's tail at the top of the screen). If you are interested in the technical details of this, the closed captioning is leftover from the previous commercial (for Samuel Adams Beer).